Publicity for a New Hotel
When you have to open a new hotel, your capital costs are so high that sometimes they tend to cloud the budgets. You can advertise by either paying for it or through free media publicity like when you give the building contract or obtain some major permission from the local authorities, you should call the local press and get it covered up. Later you can inform through press releases, when you give the contract to an important contractor for furniture, furnishings or any exquisite material like Italian Marble or the left over days to the opening ceremony can be used for countdown ceremonies. On the day of the opening ceremony, get it inaugurated by some local politician flanked by some film star and you can ensure that this will get wide publicity in the local press and official circles. You can also invite some travel writers to visit and stay in your hotel and write a free article for you. Even if you have advertised you should not expect your occupancy to go on at a high as since it is a new hotel, many people would not like to risk giving their business to you. An alternative would be to have a low-key soft opening and a grand gala opening with a flamboyant opening ceremony about six months from the soft opening date. It is just like a car manufacturer introduces a new car you would possibly like to see the cars performance in the market for a few months before you would like to risk investing money in it.